Swiss watches have made a huge impact in the market today. These watches have found profound demand since inception because of the techniques, styles and features used to manufacture or modify them from time to time. They have a tradition of being incredibly precise, resistant and compact due to their deep research in their mechanism. These watches have been constructed by hand and a few centuries back it was a very rigorous and complicated task and feature the most complex methodologies and technologies and hence the prices have shot up way higher justifying the luxury living one can ever imagine of.
Today, even if the accuracy and calibre may be achieved by almost any serious watchmaker or engineer, but nothing can subdue the name that Swiss watches have made for themselves and they continue to rule the charts even today alluring people to make them the first choice even with their expensive prices.
There are a number of Swiss watch-makers today but a few have managed to carve a niche for themselves. Given below is a brief analysis of such brands for the perusal of the consumers.
OMEGA: Omega SA, the Swiss luxury watch-maker is based in Biel/Bienne, Switzerland and is currently owned by the Swatch Group. It has a history of being the fore-runner to many historical events, which include Britain's Royal Flying Corps and the American Army choosing Omega as its official timekeeper for its combat units in the year 1917 and 1918 respectively. Omega has also been pioneering the Olympic Games since 1932. NASA, the space researching pioneer of the world glorified Omega's brand value a lot more by choosing one of its timepieces for their most significant expedition on the Moon in the year 1969. The world's favourite spy James Bond has also adorned the timepieces on his wrist since 1995; other famous Omega wearers also include John F. Kennedy, Prince William, and Buzz Aldrin to name a few.
ROLEX: Rolex SA along with its subsidiary Montres Tudor SA delineate, produce, dispense and maintain timepieces which are sold under the brand-name of Rolex and Tudor. Originally founded by Alfred Davis and Hans Wilsdorf in London, England in 1905 under the name of Wilsdorf and Davis, Rolex finally shifted its base to Geneva, Switzerland in the year 1919. Forbes on its 2014 list of the world's most powerful global brands ranked Rolex as No.72. Today, Rolex has acquired of the largest single luxury watch brand, and produces about 2,000 watches per day, with estimated revenues of US$7.7 billion only in the year 2012.
RADO: Rado being a comprehensive craftsman of Swiss watches has been manufacturing the best timepieces since its inception in the year 1917 as the Schlup & Co. under the entrepreneurial of three brothers Fritz, Ernst and Werner Schlup. Currently it has its headquarters in Lengnau, Switzerland. Rado is the pioneer of many technologies currently used in the watch-making craft and was the first one in the world to give the use of scratch-proof materials. In the present scenario the company produces about half a million timepieces yearly and has a dedicated team of about 470 employees and craftsmen, the best in the world. Rado's chain is the largest today in the world of watch retailing and its timepieces are purchased by buyers of more than 150 countries, at over 5900 points of sale. Rado has a well-diversified market which is stretched in countries like South-East Asia, Japan, China, India, Middle East as well as countries in Europe such as Switzerland, Germany, Italy and the USA.
These are the top brands of luxury watches that rule the world with their beauty, craftsmanship, mechanism and grandeur. These are a forever favourite of all the men who are an ardent watch enthusiast and like to flaunt their attitude in swag.