Founded in the year 1860 by Edouard Heuer in St-Imier Switzerland, TAG Heuer began its remarkable journey as Uhrenmanufaktur Heuer AG. The slogan of the brand is “Swiss Avant-Garde Since 1860”. It has a watch-making factory in La Chaux-de-Fonds, Switzerland and a watch-making workshop at Cornol, Switzerland. The Swiss watch-making company not only designs timepieces, but also deals in fashion accessories, eye-wears and mobile phones.
What is a Chronograph watch?
The word chronograph comes from the Greek word for time 'chronos' combined with the Greek word of writing 'graph'. The first modern chronograph was invented by Louis Moinet in 1896 while working on an astronomical movement. A chronograph watch is a combination of a display watch and a stopwatch. It has independent hands to measure hours, minutes and seconds and even the tenth of seconds. Chronographs are used for rapid calculation and showing precise timings.
Flash back with TAG Heuer-
In the year 1960, TAG Heuer formed a partnership with Breitling and Hamilton to introduce an automatic chronograph watch. They started working on the project secretly as they did not want any of their competitors to know about the efforts to develop something unique. A press conference was held in New York and Geneva on March 1969 to unveil the new collection of chronograph watch. The first Automatic chronograph watches introduced were- Autavia, Carrera and Monaco. In the year 1970s a series of chronograph – Daytona, Montreal, Silverstone, Calculator, Monza and Jarama models, all power packed by Calibre 11 movement.
TAG Heuer Connected – Beyond Imagination
SAR8A80.FT6057A timepiece is a luxury Android wear from the house of TAG Heuer. It is a multi-functional timepiece. Packed with a casing of 46mm with the sapphire crystal glass, the watch can blow your mind with its stunning features. Loaded with the features like alarm clock, smart watch, and a date display function, this timepiece is a perfect for your modern needs. The red rubber strap watch has a water resistant capacity of up to 30 meters. It is one of the best chronograph watches to buy.
TAG Heuer Formula 1 – Colours on your wrist
CAZ1113.FC8189 is another sporty watch for the sports lover. The Synthetic strap with chronograph movement has a whooping water resistant capacity of 200 meters. The steel casing of CR-7 has a quartz movement. The sporty watch is colourful and durable that comes at a very reasonable price.
TAG Heuer Carrera – Boldness Speaks
CAR2A10.BA0799 is a magnificent timepiece for the men who always keep their fashion classy. The chronograph watch has a luminous hand, a tachymeter and Date- display features. The stainless steel strap with a 43 mm casing makes it more eye-pleasing. The watch has a water-resistant capacity of up to 100 meters.
For Monaco Calibre 360 LS concept chronograph, TAG Heuer won the iF product design award. The present brand ambassador of the brand is Ranbir Kapoor. The brand is associated with numerous celebrities for endorsement of its timepieces. In the 1980s, TAG group was in Formula One racing. TAG Heuer is known among watch lovers for ages. The brand has never failed to fulfil the demands of the customers. Each timepiece dazzles with an elegance that makes the brand more extravagant and alluring.